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Vidit Aatrey

Co-founder & CEO, Meesho

Social commerce

Turned resellers and tiny sellers into an e-commerce engine for Bharat.

Vidit Aatrey co-founded Meesho to bring e-commerce to the parts of India the big platforms underserved.

What they built

Meesho let anyone — often women running businesses from home — resell products over WhatsApp and social apps, and gave small manufacturers a low-cost route to customers in tier-2 and tier-3 towns.

Why it matters for India

Meesho is one of the clearest bets on 'Bharat' — the price-sensitive, next-half-billion Indian consumer — rather than the metros everyone else fights over.